Like it or not, your processes define how you work. Scaling a business for growth: The opportunity By implementing automation and delegation, this strategy aims to eliminate low-value activities and reduce the cost of customer acquisition (CAC), while simultaneously increasing the lifetime value (LTV) of customers.Įssentially, "scaling for growth" enables a company to increase its sales output without having to hire additional staff.
'Scaling for growth' is a strategic approach that aims to identify and streamline the most efficient processes throughout the pre- and post sales cycle. Overcoming economic headwinds, ambitious revenue targets, and shifting dynamics of B2B sales all converge on an overarching theme that should be at the center of businesses’ 2023 priorities: scaling for growth. Driving this momentum is organizations waking up to evolving buyer preferences and realizing that linear sales models are rapidly becoming obsolete-B2B customers now spend less than a quarter of their buyer’s journey interacting with sales reps.
With high inflation, low margins, forced layoffs, and lingering COVID challenges still a reality for many businesses, the difficulties ahead are far from over.ĭespite grim projections, or perhaps because of them, the Product-Led Sales movement is gaining momentum.
The world bank has slashed its growth outlook to 1.7%. Let's face it, you don't have to look far to see the signs that businesses everywhere are tightening their belts.
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